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<P style="LINE-HEIGHT: normal" class=MsoNormal align=center><B><SPAN
style="FONT-FAMILY: Arial,sans-serif; COLOR: red; FONT-SIZE: 20pt">Recall
Alert<BR></SPAN><FONT size=5 face=Arial>Blue Buffalo Company, Ltd.
Recalls Limited Production Code Dates of Dry Dog Food Because of
Possible Excess Vitamin D</FONT></B></P>
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<P align=left><FONT face=Arial><STRONG><FONT size=2><BR>FOR
IMMEDIATE RELEASE </FONT></STRONG><FONT size=2>- Blue Buffalo
Company, Ltd., recalls certain dry dog food because of possible
excess Vitamin D that can affect the health of some dogs. The Blue
Buffalo Company, Ltd., is recalling certain packages of its
<I><B>Wilderness Chicken, Basics Salmon and Large Breed Adult
Chicken</B></I> dry dog foods sold under the "BLUE" brand which have
the potential to contain excessive levels of Vitamin
D.</FONT></FONT></P><FONT size=2 face=Arial>
<P class=MsoNoSpacing align=left><FONT face=Arial><STRONG><SPAN
style="FONT-FAMILY: Arial; COLOR: black; FONT-WEIGHT: normal"><FONT
size=2>If you have </FONT></SPAN><FONT size=2><SPAN
style="FONT-STYLE: italic; FONT-FAMILY: Arial; COLOR: black">Blue
Buffalo</SPAN></FONT><SPAN
style="FONT-FAMILY: Arial; COLOR: black; FONT-WEIGHT: normal"><FONT
size=2> </FONT></SPAN></STRONG><FONT size=2><I><B>Wilderness
Chicken, Basics Salmon and Large Breed Adult Chicken</B></I> dry dog
foods</FONT><STRONG><SPAN
style="FONT-FAMILY: Arial; COLOR: black; FONT-WEIGHT: normal"><FONT
size=2>, please </FONT></SPAN><FONT size=2><SPAN
style="FONT-FAMILY: Arial; COLOR: red">stop feeding them</SPAN><SPAN
style="FONT-FAMILY: Arial; COLOR: black; FONT-WEIGHT: normal">
</SPAN><SPAN style="FONT-FAMILY: Arial; COLOR: red">to your pet
</SPAN><SPAN
style="FONT-FAMILY: Arial; COLOR: black; FONT-WEIGHT: normal">and
return them to PSP for a complete
refund</SPAN></FONT></STRONG><I><SPAN
style="FONT-FAMILY: Arial; COLOR: black"><FONT
size=2>. </FONT></SPAN></I></FONT></P></FONT>
<P align=left><FONT size=2 face=Arial>While Vitamin D is a
beneficial component of these foods, the Company believes that these
products may have levels of Vitamin D that are beyond the formula
specifications, and has therefore chosen to withdraw
them.</FONT></P>
<P align=left><FONT size=2 face=Arial>Dogs reacting to the higher
levels of Vitamin D may show signs of lethargy or exhibit unusually
frequent water consumption and urination. If your pet has consumed
the recalled products and has these symptoms, please contact your
veterinarian.</FONT></P>
<P align=left><FONT size=2 face=Arial>The affected products of Blue
Buffalo Wilderness Chicken, Basics Salmon and Large Breed Adult
Chicken dry dog foods were distributed nationwide</FONT><SPAN
style="FONT-FAMILY: Arial; FONT-SIZE: 10pt"> at PSP and other pet
specialty retailers</SPAN><FONT size=2 face=Arial>.</FONT></P>
<P align=left><FONT size=2 face=Arial>Only these products are
involved in this recall:</FONT></P><SPAN
id=__fakeFCKRemovePlaceholder__>
<TABLE id=table2 border=0 cellSpacing=0 summary="Recalled Products"
cellPadding=4 width="100%">
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<TR>
<TD width=304 scope=row headers=header1>
<P align=left><FONT style="FONT-WEIGHT: 700" size=2
face=Arial>Blue Wilderness Chicken Flavor dry dog
food</FONT></P></TD>
<TD width=55 headers=header2>
<P align=left><FONT size=2 face=Arial>4.5 lb</FONT></P></TD>
<TD headers=header3>
<P align=left><FONT size=2 face=Arial>"Best If Used By
JUL2611Z"<BR>"Best If Used By JUL2711Z" & <BR>"Best If
Used By JUL2811Z"</FONT></P></TD></TR>
<TR>
<TD width=304 scope=row headers=header1>
<P align=left><FONT style="FONT-WEIGHT: 700" size=2
face=Arial>Blue Wilderness Chicken Flavor dry dog
food</FONT></P></TD>
<TD width=55 headers=header2>
<P align=left><FONT size=2 face=Arial>11 lb</FONT></P></TD>
<TD headers=header3>
<P align=left><FONT size=2 face=Arial>"Best If Used By
JUL1211B"</FONT></P></TD></TR>
<TR>
<TD width=304 scope=row headers=header1>
<P align=left><FONT style="FONT-WEIGHT: 700" size=2
face=Arial>Blue Wilderness Chicken Flavor dry dog
food</FONT></P></TD>
<TD width=55 headers=header2>
<P align=left><FONT size=2 face=Arial>24 lb</FONT></P></TD>
<TD headers=header3>
<P align=left><FONT size=2 face=Arial>"Best If Used By
JUL1211B" &<BR>"Best If Used By JUL1311B"</FONT></P></TD></TR>
<TR>
<TD width=304 scope=row headers=header1>
<P align=left><FONT style="FONT-WEIGHT: 700" size=2
face=Arial>Blue Basics Limited Ingredient Formula Salmon and
Potato Recipe dry dog food</FONT></P></TD>
<TD width=55 headers=header2>
<P align=left><FONT size=2 face=Arial>11 lb</FONT></P></TD>
<TD headers=header3>
<P align=left><FONT size=2 face=Arial>"Best If Used By
AUG2111B" &<BR>"Best If Used By AUG2211B"</FONT></P></TD></TR>
<TR>
<TD height=72 width=304 scope=row headers=header1>
<P align=left><FONT style="FONT-WEIGHT: 700" size=2
face=Arial>Blue Basics Limited Ingredient Formula Salmon and
Potato Recipe dry dog food</FONT></P></TD>
<TD height=72 width=55 headers=header2>
<P align=left><FONT size=2 face=Arial>24 lb</FONT></P></TD>
<TD height=72 headers=header3>
<P align=left><FONT size=2 face=Arial>"Best If Used By
AUG2111B" <BR>"Best If Used By SEP2311P" & <BR>"Best If
Used By OCT2611P"</FONT></P></TD></TR>
<TR>
<TD width=304 scope=row headers=header1>
<P align=left><FONT style="FONT-WEIGHT: 700" size=2
face=Arial>Blue Life Protection Formula Natural Chicken &
Brown Rice Recipe Large Breed Adult dog food</FONT></P></TD>
<TD width=55 headers=header2>
<P align=left><FONT size=2 face=Arial>30 lb</FONT></P></TD>
<TD headers=header3>
<P align=left><FONT size=2 face=Arial>"Best If Used By
SEP2211P" <BR>"Best If Used By SEP2311P" & <BR>"Best If
Used By OCT2611P"</FONT></P></TD></TR></TBODY></TABLE></SPAN>
<P align=left><FONT size=2 face=Arial><BR>No other BLUE dry or can
pet foods are involved in this recall, and only the specific code
dates of these products are involved.</FONT></P>
<P align=left><FONT size=2 face=Arial>To date there have been 36
cases nationwide of dogs reported with symptoms consistent with
elevated Vitamin D in their systems while feeding on these specific
productions of the products. In all cases the symptoms have subsided
upon discontinuing feeding these products, with no apparent long
term health consequences.</FONT></P>
<P align=left><FONT size=2 face=Arial>Blue Buffalo learned of this
potential condition in its products when it received reports of dogs
diagnosed with high Vitamin D levels while feeding on the products
from these specific production runs. On further investigation it was
learned that a sequencing error had occurred at the supplier of the
dry ingredients for these products. Immediately before producing the
ingredients for these specific production runs, the supplier had run
a product for another customer that contained a more potent form of
Vitamin D used in chicken feeds. It is now believed that there was
some level of carry over of this Vitamin D product into the
ingredients for the specific manufacturing runs of the BLUE
products, thereby increasing the Vitamin D activity to
unacceptable levels in the Blue ingredients.</FONT></P>
<P align=left><SPAN
style="LINE-HEIGHT: 115%; FONT-FAMILY: Arial; FONT-SIZE: 10pt">If
you have questions, please contact your local Pet Supplies “Plus”
store or <U><SPAN style="COLOR: #17365d"><A
href="mailto:service@petsuppliesplus.com?subject=Recall Question">contact
us</A></SPAN></U>.</SPAN><FONT size=2 face=Arial> Or contact the
Blue Buffalo company at 1-877-523-9114 from 8 AM to 8 PM Eastern
Time or visit the Company web site at <A
href="http://petsuppliesplus.c.topica.com/maaoiuyab0GAkcd5VmBcaehtH0/">www.bluebuffalo.com/news</A>
for more information.</FONT></P></DIV></DIV></DIV></DIV></TD></TR>
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<P align=left><FONT style="FONT-SIZE: 9pt" face=Arial>22710 Haggerty
Rd. Farmington Hills, MI
48335
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"USA"<BR><A
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